V. Read and translate the marketing strategy tips. Which of them do you agree with? Explain your choice.

A strategy should create a competitive advantage.

1. It should incur acceptable risk.

2. It should be supportable in terms of recourses and management.

3. It should achieve product/market objectives.

4. It should be internally consistent.

VI. David is a marketing manager. He is organizing a meeting to discuss the prices for the cable Internet package. Put the following sentences in the correct order to complete the email.

a. Could you have a look and let me know if there’s anything you’d like to add or change.

b. As you probably know, we need to think about schedule a meeting to discuss our pricing strategy for our new cable Internet package.

c. Hope you all had a nice weekend.

d. Please let me know if you can attend by the end of the day.

e. How about next Tuesday at 9 a.m.?

f. I`m also attaching an outline of what I`d like to talk about.

Useful phrases